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Lulu: The Software That Assists Women Make Smarter Dating Decisions

TL;DR: If you’ve ever desired you could potentially evaluate the inventors you date, or perhaps the guys you-know-who tends to make good times, as you test restaurants, then Lulu will make all of your ambitions become a reality. Since first-ever application for females, Lulu is using lead in this market, assisting women create wiser dating choices and guys come to be better daters.

From Amazon to Yelp, we’re in a global where everyone loves to examine circumstances. Everybody else can not hold off to share with you their particular opinion regarding their most recent food or the final apartment they lived in, but what regarding the latest man they continued a date with?

Really Lulu is the perfect socket for undertaking just that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is an exclusive myspace and facebook that gives women the chance to rate the guys they date, advise date-worthy men and share private experiences with countless other like-minded females.

Its like talking-to your very best friend

Chong and Schwartz got the idea for Lulu after Chong had an unforgettable all-girls brunch experience. From swapping tales about professions to romantic days celebration programs, she expected she could bottle that feeling of companionship and place it to good usage.

In 2013, that sight turned into a reality by means of Lulu, a space in which females can feel safe whenever discussing their particular really love everyday lives.

Director of Marketing Deborah Singer said it’s been a long time coming for an app such as this in the market, especially with recommendations becoming popular various other aspects of life.

“ladies nowadays have guidelines about all things in their life… however do not get strategies for anything as important as relationships and dates,” she mentioned. “We think that’s a really crucial location for females are informed and also details [about] in order to truly make wiser decisions for themselves.”

Whether it is standing males they have gone out with, advocating top-notch men with other users or creating friend contacts, Lulu made a life threatening impact.

“In my opinion we’re bringing a new details layer into matchmaking space,” Singer mentioned. “Dating is an activity that doesn’t have that info covering, and then we see our selves as taking info to this business.”

Lulu stands out off their apps because Chong and Schwartz, as well as everyone on the team, try to let their unique personalities shine through, offering down that sense of talking with a truly good gf.

According to Singer, Lulu is very preferred among college women, that happen to be in an innovative new dating environment and they are in search of female buddies to go to for referrals regarding guys they are fulfilling on campus.

Lulu also throws the confidentiality and protection of the members 1st. The application makes use of Twitter to confirm gender, age (no one under 17 is permitted to join) and friends groups.

But don’t believe men are not enabled inside women club

In will, Lulu permitted men to start by using the application if they happened to be thinking about becoming reviewed.

Male consumers is able to see their own overall rating and which hashtags ladies are using to describe them, like “#AlwaysHappy” or “#WearsEdHardy.”

Nonetheless can also access data that presents how ladies rank them on attributes such humor, kissing capabilities and a lot more.

Lulu’s editorial group even provides men skilled articles that provide dating advice about the certain areas they want improvement in.

Ladies may also ask the guys their particular opinions on some topics, such as rectal intercourse or generating a consignment.

Up to now more than one million men have actually accompanied, with the average review being a seven, several even look into the software three times everyday.

“We saw there was actually a genuine appetite from guys to sort of get statistics in what females were stating about all of them,” Singer said. “Our goal is to really help dudes boost. Exactly like you would utilize Google statistics on your own web site to boost it, this really is variety of Google Analytics for dudes.”

Creating a safe, good environment for all

Unlike sites like Yelp or TripAdvisor, Lulu does not enable women to write available reviews within evaluations.

Women are offered multiple-choice options when examining the guys as well as other ladies can concur or disagree with the analysis, which Singer mentioned promotes a positive atmosphere but additionally helps to keep user reviews from becoming unnecessarily mean.

“we are rating individuals – we’re rating dudes. We realize that the is a sensitive and painful and provocative thing to be doing, and we would like to do it in a thoughtful method plus in a constructive way,” she said. “We heard from the very beginning from women they did not want to be a part of some thing mean, therefore we determined this particular structure would keep that environment.”

Lulu uses that exact same style someday whenever expanding some other common verticals like charm, travel or company.

“we need to head to somewhere in which women can be going to Lulu and it’s really style of their main destination for obtaining information off their females,” Singer stated. “we are really centered on the item and continuing to build ways to assist women share a lot more and obtain referrals.”

So if you’re prepared to release your girlfriend talk, grab Lulu (at no cost!) in App Store or Bing Gamble.

he has a good point